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We build financial products that people love

Honest exists to create products that are simple, innovative and useful.

We strive to be

Honest

We build fair and transparent financial products.

Humble

We treat everyone with respect and own our mistakes.

Hardworking

We add value every day and serve our customers 24/7.

Our leadership

Board of commissioners

Peter PanasPeter Panas
Peter Panas
Commissioner

Commissioner

Peter Panas is a co-founder of Honest.

Prior to Honest, Peter built two successful credit cards as Vice President of Product Management:

  1. Apple Card by Goldman Sachs: fastest growing credit card in the United States
  2. Mission Lane Card: first credit card fintech to reach unicorn status in the United States

Peter received his Master of Business Administration from UCLA and his Bachelor of Science in Computer Science from Minnesota State University.

Outside of work, Peter enjoys meditation and playing soccer.

Will OngkowidjajaWill Ongkowidjaja
Will Ongkowidjaja
President Commissioner

President Commissioner

Will Ongkowidjaja is a co-founder of Honest. Will is an entrepreneur and investor with a background in top-tier investment banking and management consulting. Will is also a co-founder and Founding Partner of Alpha JWC Ventures, Indonesia’s leading venture capital firm.

Prior to embarking on his entrepreneurial journey, Will’s experiences include being a Director at UBS Investment Bank and a management consultant at McKinsey & Company.

Will was educated at Harvard University as an Edward S. Mason Fellow for his Master of Public Administration, and at UCLA for his Master of Business Administration.  Will also received his Underwriter and Broker Dealer licenses in Indonesia.

Outside of work, Will is passionate about education and health. Will serves on the International Advisory Council of Singapore Management University, and is an avid Crossfitter who enjoys competing in Spartan races.

Julianto SidartoJulianto Sidarto
Julianto Sidarto
Independent Commissioner

Independent Commissioner

Julianto is a renowned business leader in Indonesia. Julianto built his career at Accenture for over 26 years spanning multiple leadership roles, types of work, industries, clients, and geographies including serving as Indonesia Country Managing Director, member of Accenture’s ASEAN Leadership Council, and various regional leadership roles.

Julianto is currently serving as a Commissioner of XL Axiata, one of Indonesia’s leading telecommunications companies, and as Board Audit Committee member at Ace Hardware Indonesia, a leading retailer in Indonesia. He is also active as a mentor / advisor at a venture capital firm, several technology start-ups in various stages of their journey, and at non-profits Endeavor Indonesia and Yayasan Cinta Anak Bangsa.

Julianto obtained his Master’s Degree in Computer Science and Bachelor Degree in Electrical Engineering from John Hopkins University. He also earned his Master of Business Administration from UCLA. Outside of work, Julianto loves ballroom dancing, scuba diving, and traveling the world.

Where we call home

Jakarta

PT Honest Financial Technologies

Metropolitan Tower 3rd floor. Jl RA Kartini kav 12-14, Cilandak Barat.

DKI Jakarta 12430, Indonesia

Investors and shareholders in our mission